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بررسی «دلایل اقبال نوجوانان و جوانان ایرانی به موسیقی پاپ کره‌ای» Kpop کی پاپ

گزارش فرهنگی «تحلیل زمینه‌ها و دلایل اقبال نوجوانان و جوانان ایرانی به موسیقی پاپ کره‌ای» کاری است از عبدالله بیچرانلو و ریحانه اقبالی که در پژوهشگاه فرهنگ، هنر و ارتباطات انجام شده‌است.

این پژوهش تلاش می‌کند تا ضمن معرفی موسیقی پاپ کره‌ای، ابعاد گوناگون این صنعت موسیقی ازجمله پیشینه و دلایل توسعۀ آن در کرۀ جنوبی و نیز روند جهانی ‌شدنش را تبیین و در ادامه، ضمن ارائه یافته‌های میدانی و نیز رصد صفحات هواداری از این موسیقی در فضای مجازی، دلایل و زمینه‌های گرایش به آن را در میان نوجوانان و جوانان ایرانی بیان کند. از همین‌رو، بخش اول، «موج کره‌ای» یا همان گسترش اقبال به تولیدات رسانه‌ای و فرهنگ عامه‌پسند کرۀ جنوبی را موضوع خود قرار داده و دلیل آن را، راهبرد دولتی‌ـ‌صنعتی طراحی‌شده، جهت صدور تولیدات صنعت سرگرمی به بازارهای آسیایی و با هدف دست‌یابی به سود اقتصادی، برمی‌شمارد. بخش دوم، پیشینه موسیقی پاپ کره جنوبی و نیز مشهورترین گروه‌های موسیقی کره‌ای، ویژگی‌های متمایز کی‌پاپ و نیز تجاری‌سازی آن را از نظر می‌گذراند. بخش سوم با عنوان «روند گرایش به کی‌پاپ در ایران» به سابقۀ آشنایی اولیۀ مخاطبان و کاربران رسانه‌ای ایران به‌ویژه نوجوانان و جوانان با موج کره‌ای می‌پردازد که تاریخ اولیه آن را به دهه ۱۳۸۰ و همزمان با پخش سریال‌های کره‌ای از تلویزیون ایران بازمی‌‎گرداند.

فضای اجتماعی مجازی و گسترش گرایش به موسیقی پاپ کره‌ای در ایران، فرهنگ هواداری مجازی پاپ کره‌ای در ایران، چگونگی آشنایی دختران ایرانی با کی‌پاپ، نقش‌آفرینی کی‌پاپ در زندگی هواداران ایرانی و اقبال دختران مذهبی به موسیقی پاپ کره‌ای، موضوعات دیگر این بخش هستند. این گزارش در پایان، با نتیجه‌بخش دانستن سیاست‌گذاری فرهنگی کشور کرۀ جنوبی در حوزۀ صنایع خلاق، تجربۀ کره در زمینۀ صنایع خلاق را برای کشور خود قابل‌ مطالعه دانسته تا با استفاده از آن، سیاست‌گذاری فرهنگی متناسب با بافت فرهنگی، سیاسی و اقتصادی خاص خود صورت گیرد. توجه به ذائقۀ موسیقی نوجوانان و جوانان در سیاست‌گذاری فرهنگی کشور، تأسیس شبکۀ تلویزیونی موسیقی و تقویت سواد موسیقی مردم، ازجمله پیشنهادهای دیگری‌ست که در پایان این گزارش به‌طور مبسوط ارائه شده است. (متن از سایت پژوهشگاه)

موسیقی-کره‌ایدریافت
کلیدواژه‌ها:پژوهشگاه فرهنگ، هنر و ارتباطات, تهاجم فرهنگی, موسیقی کره‌ای

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